http://www.pbs.org/cringely/pulpit/pulpit20050922.html

New URL
http://www.pbs.org/cringely/pulpit/2005/pulpit_20050922_000867.html

From the page: “An AdWords Experiment Shows Why at Google, the House Always Wins”

Ever wondered how Google makes money through advertising?

In this article Robert X Cringely explains the Byzantine way Google uses it’s AdWords system and comes to the conclusion that Google is not as benign as it would have you believe.